Marketing Analytics, Master of Science (M.S.)
Non-thesis only: 30 credits required
The MS in Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems.
| Course | Title | Credits |
|---|---|---|
| Required courses: | ||
| BUMK720 | Marketing Strategy | 3 |
| BUMK724 | Customer Analysis | 3 |
| BUMK726 | Statistical Programming for Customer Analytics | 3 |
| BUMK760 | Business Policies and Ethics | 2 |
| BUMK742 | Advanced Marketing Analytics | 3 |
| BUMK762 | Business Communication I | 1 |
| BUMK746 | Data Science for Customer Analytics | 3 |
| BUMK744 | Marketing Research and Analytics | 3 |
| BUMK764 | Business Communications II | 1 |
| BUMK758 | Special Topics in Marketing (BUMK758Q - Action Learning Project) | 2 |
| Application electives | 6 | |
| Total Credits | 30 | |