Marketing Analytics, Master of Science (M.S.)

Non-thesis only: 30 credits required 

The MS in Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems.

Course Title Credits
Required courses:
BUMK720Marketing Strategy3
BUMK724Customer Analysis3
BUMK726Statistical Programming for Customer Analytics3
BUMK760Business Policies and Ethics2
BUMK742Advanced Marketing Analytics3
BUMK762Business Communication I1
BUMK746Data Science for Customer Analytics3
BUMK744Marketing Research and Analytics3
BUMK764Business Communications II1
BUMK758Special Topics in Marketing (BUMK758Q - Action Learning Project)2
Application electives6
Total Credits30