Marketing Analytics, Master of Science (M.S.)

Non-thesis only: 30 credits required 

The MS in Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems.

Course Title Credits
Required courses:
BUMK758Special Topics in Marketing (BUMK758B - Marketing-Based Management)3
BUMK758Special Topics in Marketing (BUMK758D - Customer Analysis)3
BUMK758Special Topics in Marketing (BUMK758E - Statistical Programming)3
BUMK758Special Topics in Marketing (BUMK758F - Business Ethics)1
BUMK758Special Topics in Marketing (BUMK758K - Advanced Marketing Analytics)3
BUMK758Special Topics in Marketing (BUMK758G - Business Communications)2
BUMK758Special Topics in Marketing (BUMK758W - Database Science)3
BUMK758Special Topics in Marketing (BUMK758L - Marketing Research and Analysis)3
BUMK758Special Topics in Marketing (BUMK758A - Market Forecasting)2
BUMK758Special Topics in Marketing (BUMK758H - Business Ethics II)1
BUMK758Special Topics in Marketing (BUMK758N - Web Analytics)2
BUMK758Special Topics in Marketing (BUMK758M - Retail Analytics)2
BUMK758Special Topics in Marketing (BUMK758Q - Action Learning Project)2
Total Credits30