Marketing Analytics, Master of Science (M.S.)
Non-thesis only: 30 credits required
The MS in Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems.
| Course | Title | Credits |
|---|---|---|
| Required courses: | ||
| BUMK758 | Special Topics in Marketing (BUMK758B - Marketing-Based Management) | 3 |
| BUMK758 | Special Topics in Marketing (BUMK758D - Customer Analysis) | 3 |
| BUMK758 | Special Topics in Marketing (BUMK758E - Statistical Programming) | 3 |
| BUMK758 | Special Topics in Marketing (BUMK758F - Business Ethics) | 1 |
| BUMK758 | Special Topics in Marketing (BUMK758K - Advanced Marketing Analytics) | 3 |
| BUMK758 | Special Topics in Marketing (BUMK758G - Business Communications) | 2 |
| BUMK758 | Special Topics in Marketing (BUMK758W - Database Science) | 3 |
| BUMK758 | Special Topics in Marketing (BUMK758L - Marketing Research and Analysis) | 3 |
| BUMK758 | Special Topics in Marketing (BUMK758A - Market Forecasting) | 2 |
| BUMK758 | Special Topics in Marketing (BUMK758H - Business Ethics II) | 1 |
| BUMK758 | Special Topics in Marketing (BUMK758N - Web Analytics) | 2 |
| BUMK758 | Special Topics in Marketing (BUMK758M - Retail Analytics) | 2 |
| BUMK758 | Special Topics in Marketing (BUMK758Q - Action Learning Project) | 2 |
| Total Credits | 30 | |