The goal of marketing is to satisfy all the stakeholders of the firm - employees, dealers, stockholders, and customers - by seeing that quality goods and services are developed and provided at fair prices and in a way that benefits the community and society. World-class competition has forced businesses to develop marketing programs that are as good as the best. This means getting closer to the customer, joining other organizations to create value for the consumer, and designing integrated distribution and communication programs that provide a seamless flow from producers to consumers. Pricing, communication/promotion, product/service, and distribution activities inherent in the development of marketing programs are applicable to non-profit organizations, business-to-business organizations, and firms that sell to ultimate consumers.
Many types of careers are available to the marketing major. These include, but are not limited to: sales, advertising, retailing, product/service management, and marketing research. Because of the many different employment opportunities in marketing, many marketing electives are offered along with three core courses required of all marketing majors - consumer analysis, marketing research, and marketing strategy.
Admission to the Major
See "Admission Requirements" on the Robert H. Smith School of Business page.
Course requirements for the junior-senior curriculum concentration in Marketing are as follows:
|BMGT452||Marketing Research Methods||3|
|BMGT457||Marketing Policies and Strategies||3|
|Select three of the following:||9|
|Retailing and Marketing Internship|
|Introduction to Logistics and Supply Chain Management|
|Integrated Marketing Communications|
|Special Topics in Marketing (maximum of 6 credits if content differs)|
|Upper Level Economics Requirements|
|Select one of the following:||3|
|Intermediate Macroeconomic Theory and Policy|
|Intermediate Microeconomic Theory & Policy|
|Money and Banking|
In addition to the major requirements listed above, please consult "Colleges and Schools" on this site or www.rhsmith.umd.edu for a listing of additional Smith School degree requirements that apply to all Smith School majors.